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　　At last night's awards ceremony, the Promo Grand Prix was awarded to BBDO New York and the Direct Grand Prix went to JWT India, Mumbai.
　　After selecting a shortlist of 133 from a record 1103 entries submitted in the Promo Lions categories, a total of 49 winners were chosen by the international jury.
　　
　　The Promo Grand Prix went to BBDO New York, USA, for the HBO entry titled Voyeur Integrated Campaign. A total 17 gold, 13 silver, 18 bronze lions were also awarded.
　　
　　The Direct Lions Grand Prix was awarded to JWT India, Mumbai, for the Times of India Newspaper entry 'Lead India'. Seven gold, 13 silver and 17 bronze trophies were given from a total of 1697 entries of which 183 were shortlisted.
　　
　　Direct Agency of the Year was won by Shackleton, Madrid.
　　
　　Armin Jorchum, Chief Creative Officer, BBDO Stuttgart & Berlin, Stuttgart, Germany, led the Promo Jury and Marcio Salem, President & Creative Director, Salem, S?o Paolo, Brazil, was Direct Jury President.
　　
　　The Direct and Promo winners along with their credits can be viewed online at
　　
[cannes lions 2008]