Type Of Entry: Viral Advertising （病毒广告）
Title:
YEAR ZERO
Advertiser/Client: TRENT REZNOR/NIN
Product/Service: ALTERNATE REALITY GAME
Entrant Company, City: 42 ENTERTAINMENT, Pasadena
Country: USA
Advertising/Web Design Agency, City: 42 ENTERTAINMENT, Pasadena
Country: USA
Credit Details:
| Name | Position | Company |
| Alex Lieu | Creative Director | 42 Entertainment |
| Susan Bonds | Exec Producer | 42 Entertainment |
| Johnny Rodriguez | Visual Design Director | 42 Entertainment |
| Michael Borys | Interactive Design Director | 42 Entertainment |
| Mario Quezada | Visual Design Director | 42 Entertainment |
| George Cook | IT Director | 42 Entertainment |
| Nik Piscitello | Graphics Designer | 42 Entertainment |
| Sean Stewart | Lead Writer | 42 Entertainment |
| Markus Roskothen | Programmer | 42 Entertainment |
| Todd Mohney | Integration Programmer | 42 Entertainment |
| Elan Lee | Designer | 42 Entertainment |
| Robert Fagan | Media Producer | 42 Entertainment |
| Carolyn Kovacs | Events Producer | 42 Entertainment |
| Steve Peters | Designer | 42 Entertainment |
| Maureen McHugh | Writer | 42 Entertainment |
Synopsis:
The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals, interactive games and live concert events with the new music of Nine Inch Nails at its core. Playing out over 10 weeks, the Year Zero ARG engaged over 2.5M participants. It started with a message hidden in the back of a concert t-shirt that lead to online websites, ultimately over 29 websites discovered over several months, 7.5M page views, 7M forum postings, 2M phone calls and thousands of original art submissions.
2008年戛纳广告节互动类全场大奖。
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