canneslions 戛纳广告节互动广告类银狮奖THE KEY TO RESERVA（陈酿的关键）

Every Christmas in Spain, Freixenet Carta Nevada runs a TV spot featuring an A-list celebrity. In 2007, it was time to do something new without losing the glamour or event. We decided to create a piece of cinema that would be a web experience. Martin Scorsese directed the film. Trailers were released on TV and the film was premiered on the Freixenet site. We built up support in web film communities and over 300,000 blogs commented. Within 1 month we had over a million views. On the site, the audience could choose next year's director. 9jX中国网络广告人学习交流社区
9jX中国网络广告人学习交流社区
9jX中国网络广告人学习交流社区
西班牙费勋爵（Freixenet）酒业公司病毒广告！9jX中国网络广告人学习交流社区
9jX中国网络广告人学习交流社区
点击查看：http://www.scorsesefilmfreixenet.com/video_eng.htm9jX中国网络广告人学习交流社区