2008oneshow互动类银奖作品 R/GA Tattoo Santa 2007

CLIENT:

R/GA

PROJECT:

Tattoo Santa 2007

In 2007, R/GA teamed up with Santa to bring its clients a unique gift that left a lasting impression. V4R中国网络广告人学习交流社区
V4R中国网络广告人学习交流社区
R/GA's Flash developers came up with a method to map objects on video. So a full creative team was put in place, including the technologists, digital studio producers, the copywriters, and visual designers to concept a festive way to use the technology. The result is a site where visitors can see their customized holiday messages convincingly tattooed on some part of Santa's anatomy. Words and pictures selected by the user can then be sent to friends. V4R中国网络广告人学习交流社区