【oneshow】The challenge of the CRAZY GENIUS

A brand campaign to advance recognition for Franck Muller and 5 other high class mechanical watches.DWV中国网络广告人学习交流社区
DWV中国网络广告人学习交流社区
Every month, the "Crazy Genius" who dominates over time, challenges the user with a super complicated question. The only "one" who is able to solve the challenge was given the exclusive watch as the "title of genius".DWV中国网络广告人学习交流社区

The challenge for us , was to create a question which featured the characteristic of the watch. Crossing over through website, mobile, magazine and Second Life, we set challenges in diverse ways, such as a game like characteristic, dynamic vision ability, numerical talent or ones that needs to change the way of thinking.DWV中国网络广告人学习交流社区
Every time a new challenge was set, it became a topic in many blogs and articles for the extremely high range priced(10million to 100milion Japanese yen) award and the impossible questions.DWV中国网络广告人学习交流社区