2008 canneslions 戛纳广告节互动类金奖LOOP

广告主: 广告制作: 点击率:

(作品有些大,请耐心等待一下)qJG中国网络广告人学习交流社区
Type Of Entry: Online AdvertisingqJG中国网络广告人学习交流社区
Title: LOOP qJG中国网络广告人学习交流社区
Advertiser/Client: MINI qJG中国网络广告人学习交流社区
Product/Service: MINI CLUBMAN qJG中国网络广告人学习交流社区
Entrant Company: GLUE LONDONqJG中国网络广告人学习交流社区
Country: UNITED KINGDOMqJG中国网络广告人学习交流社区
Advertising/Web Design Agency: GLUE LONDON qJG中国网络广告人学习交流社区
Country: UNITED KINGDOMqJG中国网络广告人学习交流社区
qJG中国网络广告人学习交流社区
qJG中国网络广告人学习交流社区

Credit Details:
NamePositionCompany
Seb RoyceCreative DirectorGlue London
Sam ShepherdCreativeGlue London
Gareth GrayCreativeGlue London
Jez DuttonPlannerGlue London
Rachel TurnerAccount DirectorGlue London
Leon OstleDesignerGlue London
Marcus ChalonerDesignerGlue London
Rachel BishopProducerGlue London

qJG中国网络广告人学习交流社区
qJG中国网络广告人学习交流社区

Synopsis:
November 2007 saw the launch of MINI's first brand new model since 2001 with the MINI Clubman. After some initial teaser activity, our task was to capitalise on the buzz already generated and let people know the car was out there to buy! The new MINI Clubman has a distinctly 'other' design but with the same thrilling driving experience you expect from a MINI. It could be mistaken for the original MINI from the front, but turn it around and you'll see the new features. The new MINI Clubman is a little longer and has unique split rear doors for access to the boot and a distinctive club door on the driver side for easy access to the backseats. Our target audience are those who love to be in the know and are the trendsetters within their groups in all matters of design and style, so they'll love the uniqueness that the MINI Clubman offers. They eat up digital, but aren't petrol heads, so the majority wouldn't necessarily be aware that a new MINI had arrived. Our campaign needed to communicate that a new MINI had launched and grab attention by demonstrating the distinctive new features to build excitement and interest in the car. We combined MINI's classic use of humour, cheekiness and self-deprecation, with first class video and flash techniques, which all resulted in an engaging and inspiring MINI experience. qJG中国网络广告人学习交流社区
qJG中国网络广告人学习交流社区
为迷你宝马所做的一则互动广告,2008年戛纳广告节互动类金狮奖。
@ 2008-07-05 09:54:47 更新 | Top
相关作品
看看迷你宝马如何变
2009戛纳网络类铜狮作品《跳得越高,感觉越棒》
09年戛纳广告节钛狮获奖作品
09年戛纳广告节青年创意大赛获奖作品
 

评论更多>>

用户名: 密码:
验证码

收藏此文章的人