2008canneslions戛纳广告节互动类金狮奖作品 Integral
广告主：
广告制作：
点击数：
Client
The Pet Shop Boys
Agency
The Rumpus Room / London
Agency Producer
Jacqui Kenny, Tim Francis
Content Strategist
Tom Roope, Jacqui Kenny
Creative Director
Tom Roope
Director
Jeff Wood, Lawrence Blankenbyl, Wade Shotter
Production Company
The Rumpus Room/The Sweet Shop
Synopsis:
The project was a protest about the erosion of our civil liberties and becoming a database society. We used qr-codes, which are bar codes created to link camera phones to websites. This allowed us to mix the indelible nature of film with the flexible qualities of the web. We used 100+ qr-codes subliminally integrated into the film. These links were either to existing information about civil liberties, or specific content created by activists, where viewers could get involved. We created a low-res version for devices, which we printed, and then shot in relevant locations to create a more cinematic version.
所属专题： 2008 戛纳广告节 金狮
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