EA Sports: Let's FIFA 09
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Wieden + Kennedy, Amsterdam is spearheading a new integrated campaign for EA's FIFA '09 game that is anchored by the "Let's FIFA '09" website.
The site not only includes information on FIFA '09 innovations such as 10 vs. 10 gameplay, but the full-screen TV spots that feature pros and fans gathering in public to battle on a Playstation 3. Visitors to the site can watch highlights from the gameplay, which pits Real Madrid against Manchester
荷兰阿姆斯特丹W+K为EA公司所作的新整合营销方案“Let's FIFA '09"”网站。
http://www.fifa09.ea.com/uk/
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