Brief:
Emirates use the line "Keep discovering" to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track and exploring new things. Our brief was to encapsulate this spirit through online advertising. Solution: The ads open with an unbranded piece of film. If people are interested in it and choose to explore it, they will be guided by the cursor towards a hotspot which switches the film to the point of view of someone directly experiencing the subject.
阿联酋航空公司的广告，“发现之旅”航线！
http://www.leanmeanfightingmachine.co.uk/canneslions/emirates/keepdiscovering/#02
Lean Mean Fighting Machine 公司的作品，里面还有别的创意，仔细看！
Emirates use the line "Keep discovering" to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track and exploring new things. Our brief was to encapsulate this spirit through online advertising. Solution: The ads open with an unbranded piece of film. If people are interested in it and choose to explore it, they will be guided by the cursor towards a hotspot which switches the film to the point of view of someone directly experiencing the subject.
阿联酋航空公司的广告，“发现之旅”航线！
http://www.leanmeanfightingmachine.co.uk/canneslions/emirates/keepdiscovering/#02
Lean Mean Fighting Machine 公司的作品，里面还有别的创意，仔细看！
| 标签： canneslions 戛纳广告节 互动广告 阿联酋 |
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所属专题： 2008 戛纳广告节 银狮
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