2008oneshow 互动类金奖 [多米诺BFD建立和披萨跟踪系统]
2008年oneshow金铅笔互动类金奖作品
DOMINO'S BFD BUILDER and PIZZA TRACKER
The Masters of Delivery change the game again with another innovation.
Our goal was to put delivery innovation back into the Domino’s playbook. With the BFD Builder, consumers could visually build their perfect pizza to their liking making even non-cooks feel like pizza makers; then send it to Dominos and 30 minutes later the exact pizza was at their doorstop. Visitors could also register their pizza for others to order. The person who registered the pizza with the most orders got $500 bucks.
Once someone placed a pizza order the site launched the Pizza Tracker - giving customers the ability to track the status of their order, step by step in real time all the way down to who at Dominos was putting their pizza in the oven or who was delivering your pizza. At long last, an end to the torturous emotional rollercoaster of wonderings of where your food is at and when is it going to get to you.
The Domino’s Pizza Tracker and BFD Builder have been a massive success. Aside from countless blog discussions and media coverage like CNN these two innovations have lead to record online sales for Dominos.
大体翻译：多米诺的BFO 建立者和披萨跟踪系统
我们的目标是在多米诺剧本的基础上进行创新，根据BFD Builder，消费者可以在网站上面定制他们自己认为很完美的披萨，感觉好像自己在当披萨师傅一样，然后他们可以发送给多米诺（send it to Dominos），在30分钟后披萨饼就可以送到你的门口了。用户也可以注册然后给朋友们订购，注册并订购最多的用户可以获得500美元的奖励。
一旦用户在网上订购了披萨，那么披萨跟踪系统（Pizza Tracker ），就会给以订购者一些关于披萨的信息，包括披萨现在在哪里，何时送到等等。
这次活动获得了巨大的成功，很多博客都在讨论他，包括CNN电视台也在报道他！
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