BURGER KING SIMPSONIZEME INTEGRATED CAMPAIGN jYt中国网络广告人学习交流社区 The world is going Simpsons, and BK is in on it. jYt中国网络广告人学习交流社区 BK worked with FOX to develop an integrated campaign where digital was the hero, but crossed virtually every medium helping to tell the story and lead people to the simpsonizeme.com website where with some help from FBI technology and Kang and Kodos - could have it their way and magically turn themselves into a Simpsons character.jYt中国网络广告人学习交流社区
jYt中国网络广告人学习交流社区
The Simpsons campaign has been a tremendous global success. Along with increasing sales, in the first three months, we saw the following results:jYt中国网络广告人学习交流社区
jYt中国网络广告人学习交流社区
- Over 40 million Simpsonizations (photo uploads)jYt中国网络广告人学习交流社区
- Avg Session time: 13:50jYt中国网络广告人学习交流社区
- Accessed by 90 countriesjYt中国网络广告人学习交流社区
- #1 most searched for site (simpsonizeme) on Google (7/22/07)jYt中国网络广告人学习交流社区
- Millions and millions of simpsonized AIM icons, facebook, and myspace pagesjYt中国网络广告人学习交流社区 | 
