--- 网络广告人学习交流社区

在Coke Zero上市强力宣传之后，消费者对于“0热量”的特点记忆深刻，但对于产品口味仍存有疑虑，因此在第二波的活动中，Zero需在已经成功建立的印象之上，再加强对于口味上面的说服，强调Zero不但零负担，而且口感

“可口可乐”运用年轻人惯用的管道：网路，建立与消费者互动沟通的平台“iCoke”，整合策略联盟伙伴, 以丰富多元化连结年轻消费群生活型态的激情点(passion points) 的服务内容(Contents)，提供年轻族群独特的新鲜互

　　创意阐述：
　　百事可乐在农历新年推出免费发短信祝福活动，网友通过在Minisite中留言可以把信息直接发送到亲友手机上。客户想将强烈的中国春节特色与百事体育明星的手势动作结合，进行活动信息宣传，同时想借

利乐台湾“雪中送爱不送碳”活动，期望结合网路、电影、通路、校园活动共同宣传；强化利乐台湾品牌的绿色经营，对环保尽一份心力。 利乐台湾透过赞助“极地熊宝贝”电影的上映，利用网路活动的游戏体验、电影校

“数字博物馆”提供了深入了解青岛啤酒一个独具魅力的视角，网站设计从展现和强调百年经典出发，视觉表现也充分诠释品牌的历史厚重感、文化底蕴感，让“百年经典、传承正宗、酿酒专家”三个特点呼之欲出，

创意阐述：

将电视广告以全屏幕的方式于活动网站背景，带出可口可乐冰凉畅快的体验。
消费者选择自己的精采时刻，结合在广告影片中，创造自己的可口可乐畅快体验影片。
制作完后产出部落格贴纸及网址来邀请

川辣嫩牛五方，KFC新出炉的。
这是其投放在百度贴吧的网络广告。
在输入框的旁边显示一个牛角，左右移动。
当鼠标移动上去的时候，出来广告：“川辣嫩牛五方，就在KFC”。

伊利为“果之优酸乳”所投放的富媒体广告。

Doritos多力多滋是百事食品旗下的新成员，其主要产品是坚持美式原味、玩法多多、同时以多提拉TM脆片而风靡北美的三角造型玉米脆片。





而在即将到来的万圣节，Doritos多力多滋特别委托广告公司制作了一

In a first for Nestle, a new Kit Kat product variant is being launched entirely online. JWT and RMG Connect Sydney have created the digital launch for the new Kit Kat Cookies and Cream.

雀巢（

李锦记涂鸦大赛官网！无限快乐挤出来！传统的食品行业开始进入在线营销！

Everyone knows that diet colas never taste like the real thing. So how do you convince a skeptical world that your new, zero calorie drink actually tastes like Coke? In this hyper-litigious soci

产品是：HOT PEPPER SNACKS （热辣小吃）

STRATEGY：　
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army

Synopsis:Red Bull Flugtag Flight Lab is modeled closely after the actual Red Bull Flugtag event, where participants build flying machines and jump off a ramp into water, trying to fly as far as th

KFC的胜利之翼，比较有意思！呵呵！

Synopsis:
Every Christmas in Spain, Freixenet Carta Nevada runs a TV spot featuring an A-list celebrity. In 2007, it was time to do something new without losing the glamour or event. We decided t

Synopsis:The objective is to present a more masculine and unconventional perspective on Euro08 and celebrate football "as it should be". In this online action game the users will find th

2008年canneslions 戛纳广告节互动广告类金狮奖

Synopsis:Our task was to bring the magic of the Happiness Factory to the online world. The biggest challenge was coming up with a digital idea that would transcend cultural boundaries. So we turne

让人脱衣服的口香糖，应该尝尝 :-)！

Client
Lean Mean Fighting Machine

Agency
Lean Mean Fighting Machine / London

Agency Producer
Annis Bailey

Art Director
Dave Bedwood

Designer
Mark Beacock

Director
Gareth Corni

Client
archibald ingall stretton

Agency
archibald ingall stretton... / London

Content Strategist
Mark Griffin

Creative Director
Paul Banham, Geoff Gower, Matt Morley-Brown

Designer

BURGER KING SIMPSONIZEME INTEGRATED CAMPAIGN The world is going Simpsons, and BK is in on it. BK worked with FOX to develop an integrated campaign where digital was the hero, but crossed virtually eve

BURGER KING WHOPPER FREAKOUTAfter 50 years of being a staple on their menu, Burger King wondered what would happen if they took away America's Favorite Burger for one day. What happened was

Client
CADBURY DAIRY MILK

Agency
Fallon London / London

Agency Producer
INGRID THORPE

Art Director
JUAN CABRAL, JAKOB NYLAND

Content Strategist
BRAD FAIRHEAD

Creative Director