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网络营销案例
【活动概述】 “Dr. mmm实验室”的活动，透过一个不寻常的发明故事与极富巧思的剧情设计，扭转网友对一般新车上市的刻板印象。活动以一个热衷三合一发明的疯狂发明家“mmm博士”，苦思研发三合一梦幻车种；及俏丽
![[独家]08网络大赛铜奖《Coca-Cola Zero“酷炫O者”活动 》](/d/file/internetadvertising/food-beverage-advertising/2008-11-14/b974f0246969ddcebbddb4457994989b.gif)
在Coke Zero上市强力宣传之后，消费者对于“0热量”的特点记忆深刻，但对于产品口味仍存有疑虑，因此在第二波的活动中，Zero需在已经成功建立的印象之上，再加强对于口味上面的说服，强调Zero不但零负担，而且口感
![[独家]可口可乐火炬在线传递营销案例分析](/d/file/internetadvertising/food-beverage-advertising/2008-11-08/8698ce5ad5c20af7daf28ea11ba375ae.jpg)
“可口可乐”运用年轻人惯用的管道：网路，建立与消费者互动沟通的平台“iCoke”，整合策略联盟伙伴, 以丰富多元化连结年轻消费群生活型态的激情点(passion points) 的服务内容(Contents)，提供年轻族群独特的新鲜互
In a first for Nestle, a new Kit Kat product variant is being launched entirely online. JWT and RMG Connect Sydney have created the digital launch for the new Kit Kat Cookies and Cream.
雀巢（
雀巢（
Challenge：
Increase awareness and number of registered Nike+ users. Strengthen Nike position as runners brand.Solution： We gave birth to Miles an unheard-of， three-dimensional widget， ac
Increase awareness and number of registered Nike+ users. Strengthen Nike position as runners brand.Solution： We gave birth to Miles an unheard-of， three-dimensional widget， ac
Synopsis:The contents/service was created for a campaign to encourage our targets' steady use of AXE in the morning. One can get a wake-up call by setting the time, entering their mobile ph
Weather
Client: Greenpeace
Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join ot
