[2008 canneslions] 互动类全场大奖 SOL COMMENTS
广告主：
广告制作：
点击数：
This one's my fav. The main article talks about a football team winning.
The banner says "Fans of that team click there, all other fans click here".
这个对我是个不小的冲击，网页上面主要的信息是一个球队获胜的信息，
而这个广告栏上写着“球迷们点击这里！” （上图）
A screen shot of the custom publishing tool
这是一个（网民）自由发布广告的场景截图，在这里。可以像在ps里面涂鸦一样，随意发挥。
A lucky Norwegian with his iphone
这里幸运的挪威人正在用他的iphone--他正在发布自己的广告作品 （上图）
（横幅广告）
（视频）
Explanation：
The Mediafront set up a banner publishing system （see first image） that could quickly design and publish new banners into set media spaces。 This would allow the banner to be updated and relevant to the page it was served on。
SOL is a popular Norwegian portal and the banners were run across a variety of other news sites。 So it's a manual， but very human way， of creating contextual advertising with rich media。
说明：挪威Mediafront公司创作了一个banner广告发布系统，（看第一个图），它能快速设计和发布新的广告在媒体上面。
并允许广告更新保存在网页上面（在下一个人更新的时候，会被替换--笔者理解）
SOL（www.sol.no）是挪威比较受欢迎的网站（门户吧），这个banner广告被运行在各大不通的站点上面。虽然它必须得手工操作，但是这是一个非常有趣的广告（允许发布，并更新），创作一个有着相关性的富媒体广告。
Canneslions信息：
Type Of Entry: Online Advertising
Title: SOL COMMENTS
Advertiser/Client: SCANDINAVIA ONLINE
Product/Service: NEWS/INFO/ENTERTAINMENT PORTAL
Entrant Company, City: MEDIAFRONT, Oslo
Country: NORWAY
Advertising/Web Design Agency, City: MEDIAFRONT, Oslo
Country: NORWAY
Credit Details:
Name Position Company
P H. Dobloug Copywriter MediaFront
Christian Aune Art Director MediaFront
Marc Garcia Flash Programmer MediaFront
Terje Wollmann Account Manager MediaFront
Synopsis:
The aim of the campaign is to create attention and generate interest in the new SOL website, one of Norway's largest news/info/entertainment portals. The communication needed to be solidly rooted in SOL's personality and the product sol.no - SOL guides you and keeps you updated with a friendly smile. Separate from the competition, standing out from the crowd and taking advantage of the internet's capabilities were important criteria in the concept development phase Concept: Banner space ads used as outlet for commentary on news and articles related to content on SOL.no Target Audience All internet users
原文地址：http://www.solcomments.com/en/live.html
点击查看：更多2008年canneslions互动广告信息
转载请注明出处：网络广告人社区 www.iwebAD.com
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