The 501 is back Levi'sl 新501项目
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The iconic Levi's 501 denim is back with a global communication campaign dubbed "Unbuttoned" that on the Web takes two shapes: one for the US and one for Europe.
In North America the site launched already a few weeks ago and it features a series of celebrities "unbuttoning" themselves in front of the camera by telling something about their lives or simply acting spontaneously (or silly, if you want).
里维斯501全球新广告战役“Unbuttoned（解开纽扣）”上线。
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