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canneslions 戛纳广告节互动广告类银狮奖THE KEY TO RESERVA(陈酿的关键)

 

小箭头 canneslions 戛纳广告节互动广告 / 分类:食品饮料类 / 08-01


Synopsis:
Every Christmas in Spain, Freixenet Carta Nevada runs a TV spot featuring an A-list celebrity. In 2007, it was time to do something new without losing the glamour or event. We decided t

2008年cannelions戛纳广告节互动广告类银狮 BALLOONS

 

小箭头 2008年cannelions戛纳广告节互动 / 分类:交通类 / 07-29


Synopsis:BRIEF Add local flavour with a small budget to support a big budget film from London launching the new Ford Mondeo in New Zealand. SOLUTION Launch a viral on You Tube showing local blokes

2008年cannelions戛纳广告节互动广告类银狮HOW WE MET

 

小箭头 2008年cannelions戛纳广告节互动 / 分类:消费电子类 / 07-28


Synopsis:How we met was created for the launch of the new Samsung G800 mobile phone. Samsung' objective was to appeal to the so-called 'YouTube generation' and create an engaging and entertai

2008年cannelions戛纳广告节互动广告类银狮 ELIMINATE(除去)

 

小箭头 2008年cannelions戛纳广告节互动 / 分类:公益类 / 07-27


Synopsis:Poor health is the major transmission cause for most illnesses that affect Third World citisens. The client requested an email to raise awareness over the imminent need for sanitation. Ou

2008年cannelions戛纳广告节互动广告类银狮INTERNET SHUT DOWN

 

小箭头 2008年cannelions戛纳广告节互动 / 分类:公益类 / 07-27


Synopsis:
On July 12th 2006, 2 Israelis were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year a

2008年cannelions戛纳广告节互动广告类银狮 F**K OFF

 

小箭头 2008年cannelions戛纳广告节互动 / 分类:公益类 / 07-26


Synopsis:The brief was to demonstrate that Barnardo's don't give up on vulnerable children, no matter who they are or what they have done. They believe in children. Our solution: troubled children

2008年cannelions戛纳广告节互动广告类银狮DO YOU HAVE WHAT IT TAKES?

 

小箭头 2008年cannelions戛纳广告节互动 / 分类:其他类 / 07-26


Synopsis:The "Do you have what it takes?" campaign for the Swedish Armed Forces aimed at recruiting new officers by letting you test your ability to solve difficulties under pressure, creati

cannelions戛纳广告节互动广告类银狮RELIEF(救济)

 

小箭头 cannelions戛纳广告节互动广告类 / 分类:公益类 / 07-25


Synopsis:Domestic violence against children is broadcast daily in Japan, and has become a solemn concern. Children, however frightened and terrified, cannot run away from home and cry for help. Th

canneslions戛纳广告节互动广告类银狮LAWS

 

小箭头 canneslions戛纳广告节互动广告类 / 分类:其他类 / 07-24


Synopsis:The user is invited to copy (CTRL + C) the headline of the banner and paste it (CTRL + V) to any text editor such as MS Word, TextEdit or NotePad. The result of this interaction that take

canneslions戛纳广告节互动广告类银狮UK

 

小箭头 canneslions戛纳广告节互动广告类 / 分类:金融服务类 / 07-24


Synopsis:Brief: Emirates use the line "Keep discovering" to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track and exploring new things. Ou

canneslions戛纳广告节互动广告类银狮MUMBAI

 

小箭头 canneslions戛纳广告节互动广告类 / 分类:金融服务类 / 07-23


Brief:
Emirates use the line "Keep discovering" to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track and exploring new things. Our brief

2008年cannelions戛纳广告节互动广告类银狮ZOOM IN/OUT

 

小箭头 2008年cannelions戛纳广告节互动 / 分类:交通类 / 07-23


Synopsis:A brand campaign to advance recognition for Franck Muller and 5 other high class mechanical watches. In Japan, 53% of car users own a car navigation system. "Internavi", Honda'

2008年cannelions戛纳广告节互动广告类银狮YEAR ZERO

 

小箭头 2008年cannelions戛纳广告节互动 / 分类:其他类 / 07-22


Synopsis:The ambitious Year Zero alternate reality game (ARG), a work of cross-media art involving websites, emails, phone calls, album packaging, tour t-shirts, thumb drives, music videos, murals

cannelions戛纳广告节互动广告类银狮COKE ZERO GAME (瑞士征兵广告)

 

小箭头 cannelions戛纳广告节互动广告类 / 分类:食品饮料类 / 07-21


Synopsis:The objective is to present a more masculine and unconventional perspective on Euro08 and celebrate football "as it should be". In this online action game the users will find th

cannelions戛纳广告节互动广告类银狮SWEDISH ARMED FORCES RECRUITMENT (瑞士征兵广告)

 

小箭头 cannelions戛纳广告节互动广告类 / 分类:其他类 / 07-21


Synopsis:The "Do you have what it takes?" campaign, for the Swedish Armed Forces, aimed at recruiting new officers focusing on solving difficulties under pressure by using the urge to ma

2008 canneslions 戛纳广告节互动类银狮Launch Site

 

小箭头 2008 canneslions 戛纳广告节互动 / 分类:公益类 / 07-19


Synopsis:The site is camouflaged as a hearing test. In its first two months the site has generated a record amount of volunteers and donations to the Norwegian Red Cross Helpline for children The te

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