网络广告人社区·网络广告/互动广告

作品列表

英国O2公司进行SNS营销案例 / 分类：通讯服务类 / 12-17

To promote O2's Favourite Place tariff to students, the digital communications strategy was to engage and entertain, rather than force product messages. By tapping into existing behaviour on Facebook

《立顿传情下午茶》互动营销案例 / 分类：食品饮料类 / 12-15

今天，你送茶了吗？--《立顿传情下午茶》互动营销案例分享
信息来源：好耶广告网络所属栏目：好耶动态
　　导语：当白领们还在沉迷于开心网上的虚拟互赠礼物时，有些人已经先人一步，开始送实体的

2008年4A创意金印奖互动类金奖《 / 分类：日化用品类 / 12-08

Challenge：在过去的一年,阿迪达斯作为2008年北京奥运会的最终代理商,一直不断的大力支持他们的奥运健儿,并高喊口号“当一个国家团结一致， impossible is nothing” 。在离2008年北京奥运会还有一个月时间时,这正是

08网络大赛铜奖《NISSAN LIVINA“ / 分类：交通类 / 11-16

【活动概述】 “Dr. mmm实验室”的活动，透过一个不寻常的发明故事与极富巧思的剧情设计，扭转网友对一般新车上市的刻板印象。活动以一个热衷三合一发明的疯狂发明家“mmm博士”，苦思研发三合一梦幻车种；及俏丽

[独家]08网络大赛铜奖《Coca-Col / 分类：食品饮料类 / 11-14

在Coke Zero上市强力宣传之后，消费者对于“0热量”的特点记忆深刻，但对于产品口味仍存有疑虑，因此在第二波的活动中，Zero需在已经成功建立的印象之上，再加强对于口味上面的说服，强调Zero不但零负担，而且口感

[独家]可口可乐火炬在线传递营销 / 分类：食品饮料类 / 11-08

“可口可乐”运用年轻人惯用的管道：网路，建立与消费者互动沟通的平台“iCoke”，整合策略联盟伙伴, 以丰富多元化连结年轻消费群生活型态的激情点(passion points) 的服务内容(Contents)，提供年轻族群独特的新鲜互

雀巢《KIT KAT》互动营销案例 / 分类：食品饮料类 / 09-12

In a first for Nestle, a new Kit Kat product variant is being launched entirely online. JWT and RMG Connect Sydney have created the digital launch for the new Kit Kat Cookies and Cream.

雀巢（

【08oneshow】Nike + Miles / 分类：日化用品类 / 08-31

Challenge：
Increase awareness and number of registered Nike+ users. Strengthen Nike position as runners brand.Solution：　　We gave birth to Miles an unheard-of， three-dimensional widget， ac

NIKEID营销活动 / 分类：日化用品类 / 08-29

很棒的一个互动案例！改学习学习！

08戛纳广告节互动广告类铜狮奖AX / 分类：日化用品类 / 08-18

Synopsis:The contents/service was created for a campaign to encourage our targets' steady use of AXE in the morning. One can get a wake-up call by setting the time, entering their mobile ph

2008戛纳广告节互动类铜狮WEATHE / 分类：公益类 / 08-08

　　

Weather
　　Client: Greenpeace
　　
　　Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join ot

2008年cannelions戛纳广告节互动 / 分类：消费电子类 / 08-05

Synopsis:This site was created as a tool for SONY to become an official supporter for the Japanese football team and to build up their brand power through one of the most major sports worldwide. &

2008canneslions戛纳广告节互动类 / 分类：消费电子类 / 07-07

Description

The new walkman is focussing on its Branded Contents offered onlineand the power of information spreading virally through the internet. With a new and innovative walkman, an user ca

2008canneslions 互动类全场大奖 / 分类：日化用品类 / 07-02

原文：Friday， among suplexes and splintering podiums， the One Club awarded its Interactive prizes， including top Best in Show honors to Tokyo shop Projector's UNIQLOCK for Japanese clothing man

2008oneshow互动类银奖作品 Simp / 分类：食品饮料类 / 06-22

BURGER KING SIMPSONIZEME INTEGRATED CAMPAIGN The world is going Simpsons, and BK is in on it. BK worked with FOX to develop an integrated campaign where digital was the hero, but crossed virtually eve

2008oneshow互动类银奖作品 The / 分类：网络服务类 / 06-16

Background / Brief--------------------------------------------------------------------------------
The online gaming industry is full of Las Vegas-type elements such as strippers, gold, fast ca

2008oneshow互动类金奖作品 The / 分类：交通类 / 06-06

The Brief

Try to encourage people to take a taxi with Frankfurt Taxi Services after they’ve had a few drinks, rather than get behind the wheel of their own car.

简报：为了鼓励人们（特别是男性同

2008oneshow互动类金奖作品 Msnb / 分类：网络服务类 / 05-31

2008年oneshow互动类金奖作品，什么叫互动，这就是互动的真实含义！看看！

视频地址：
http://union.bokecc.com/flash/player.swf?videoID=116853_3425257

视频分享地址：（复制-在源代码状态下-粘贴就可

2008oneshow 互动类金奖 [多米诺 / 分类：食品饮料类 / 05-31

DOMINO'S BFD BUILDER and PIZZA TRACKERThe Masters of Delivery change the game again with another innovation.

Our goal was to put delivery innovation back into the Domino’s playbook. With the

[2008oneshow]互动类金奖 InBev啤 / 分类：食品饮料类 / 05-24

广告比较大请耐心等待...　　Welcome to 1366 and LE COURAGE，a campaign that brings the terrible challenges of the 14th century alive and dramatizes how the brave people of Leuven nevertheless ventur

oneshow 2008 最高荣誉奖 / 分类：通讯服务类 / 05-12

作品简介：
a five-minute film projected onto the side of a New York City building that looked as though the exterior wall had been peeled off to reveal the strange and sordid scenes of tenants in the

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