网络广告人社区·网络广告/互动广告

作品列表

Doritos多力多滋新campaign：hot / 分类：食品饮料类 / 10-09

Doritos多力多滋是百事食品旗下的新成员，其主要产品是坚持美式原味、玩法多多、同时以多提拉TM脆片而风靡北美的三角造型玉米脆片。

而在即将到来的万圣节，Doritos多力多滋特别委托广告公司制作了一

youtube在日本的宣传活动 / 分类：网络服务类 / 10-08

youtube在日本的宣传活动。日本东京互动广告奖获奖作品。

详细的可以看这个：http://gtinc.jp/award2008/netabattle/jp/

不过是日文的，看不太懂。

[08oneshow]NiKE iD Studio Lond / 分类：日化用品类 / 09-19

Nike was opening a premium customisation studio in NikeTown London.

Its aim: to let sneaker-heads get closer to Nike by designing their own shoes in free one-on-one appointments with NIKEiD De

[08oneshow]adidas THE ROO Camp / 分类：日化用品类 / 09-16

Traditionally adidas invites athletes to Asia in what is called the Player Tours. In 2007 adidas wanted to activate hundreds of thousands of Asian basketball fans in what they called the Digital Playe

【oneshow】The challenge of th / 分类：其他类 / 09-15

Summary movie （摘要） 2.Print for mobile 2D barcode （手机2D码）1.Crazy-genius website （活动网站）3.Second Life（在第二人生的位置）Banner Ads （在线广告）1.Change thinking
2.Change viewpoint
3.Ch

Sony Ericsson：Who is Johnny X / 分类：IT产品类 / 09-12

An amnesiac uses a handset to piece his life together in this web-based drama.London-based digital agency Dare channels the spirit of Jason Bourne with its new web-based thriller promoting Sony Er

雀巢《KIT KAT》互动营销案例 / 分类：食品饮料类 / 09-12

In a first for Nestle, a new Kit Kat product variant is being launched entirely online. JWT and RMG Connect Sydney have created the digital launch for the new Kit Kat Cookies and Cream.

雀巢（

NIKEID 2008 / 分类：日化用品类 / 09-10

The Nike ID redesign now includes enhanced customization and design search

Touting its first full redesign of Nikeid.com since its 1999 launch, R/GA has launched a site that now includes pe

[oneshow]Color Tokyo! -Live Co / 分类：IT产品类 / 09-08

CONCEPT
Cross-media Promotion of SONY BRAVIA “Live Color” is the concept of SONY BRAVIA.
We aimed for each and every one of the users to further experience the concept of
discovering an

[08oneshow]T90: The Put It Whe / 分类：日化用品类 / 09-06

nikefootball website！
2008oneshow bronze

Agency
Nitro London/Mook / London

【08oneshow】Nike + Miles / 分类：日化用品类 / 08-31

Challenge：
Increase awareness and number of registered Nike+ users. Strengthen Nike position as runners brand.Solution：　　We gave birth to Miles an unheard-of， three-dimensional widget， ac

【08oneshow】奥迪汽车 / 分类：交通类 / 08-31

Challenge

The eCRM-Campaign Audi A4 Globaldrives should create publicity for the Audi A4, offer an incentive program to the A4 target group and increase sales of the new model without actually

NIKEID营销活动 / 分类：日化用品类 / 08-29

很棒的一个互动案例！改学习学习！

戛纳互动类铜狮BLESSED CHRISTMA / 分类：其他类 / 08-25

Synopsis:In December 2007 all clients and employees at Jung von Matt received the world's first blessed e-mail as a Christmas mailing. The response: Over 22,000 views, reporting and commentaries

戛纳互动广告类铜狮READ A BOOK / 分类：其他类 / 08-23

由于工作，我们读书的时间减少了，那如何在工作的也能读到好书呢，看看这个创意！
08年戛纳互动类铜狮！来自新西兰读书委员会的广告！
创意说明：
http://www.ourshowroom.co.nz/bookcouncil/

上图是官网

戛纳互动获奖作品NIKEiD - IF YO / 分类：日化用品类 / 08-22

CF, describing an escort who is a boy in runner's juvenile mind, runs through blogs boldly. We called this new physical experience as "Blog CF". Many bloggers who sympathized with a boy s

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网络营销案例

【08oneshow】Nike + Miles

Challenge：
Increase awareness and number of registered Nike+ users. Strengthen Nike position as runners brand.Solution：　　We gave birth to Miles an unheard-of， three-dimensional widget， ac

NIKEID营销活动

很棒的一个互动案例！改学习学习！

08戛纳广告节互动广告类铜狮奖AX

Synopsis:The contents/service was created for a campaign to encourage our targets' steady use of AXE in the morning. One can get a wake-up call by setting the time, entering their mobile ph

2008戛纳广告节互动类铜狮WEATHE

　　

Weather
　　Client: Greenpeace
　　
　　Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join ot

2008年cannelions戛纳广告节互动

Synopsis:This site was created as a tool for SONY to become an official supporter for the Japanese football team and to build up their brand power through one of the most major sports worldwide. &

2008canneslions戛纳广告节互动类

Description

The new walkman is focussing on its Branded Contents offered onlineand the power of information spreading virally through the internet. With a new and innovative walkman, an user ca

2008canneslions 互动类全场大奖

原文：Friday， among suplexes and splintering podiums， the One Club awarded its Interactive prizes， including top Best in Show honors to Tokyo shop Projector's UNIQLOCK for Japanese clothing man

2008oneshow互动类银奖作品 Simp

BURGER KING SIMPSONIZEME INTEGRATED CAMPAIGN The world is going Simpsons, and BK is in on it. BK worked with FOX to develop an integrated campaign where digital was the hero, but crossed virtually eve

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