China SNS Roundup: Sina, Netease, 51.com, Yiqi.com
Sina and Netease adds SNS games： What are the hottest features of China’s SNS？ The answer is “Friends for Sale”. Last week， both Sina and Netease add “friends for sale” function into their blog/space service. Friends For Sale was first introduced to China by Kaixin001.com， together with Parking War. Leveraging on these two apps， Kaixin001.com enjoys high growth of traffic. Then these two apps was copied by Hainei.com and Xiaonei.com. People in China’s SNS go crazy for these two games. Finally， big Internet portal sites Sina and Netease also want to take advantage of these popular apps to build their SNS.
Since early this year， Sina has started to evolve its blogging service into a SNS. Adding apps platform into Sina is another important step to this objective. However， because Sina is more media-oriented， let’s see whether Sina’s users will welcome such interactive features and SNS concept.
51.com launched open platform： The open platform of 51.com finally be online in August. So far， only a few apps are available on the platform， also including a “Friend for Sale”-like application. 51.com allows developers to integrate Google Adsense in the widgets to generate revenue.
At the same time， 51.com launched a new profile page option， which makes the profile page looks like Facebook， while currently its profile pages are more similar to Myspace.
Yiqi.com rolled out Open Social platform： Yiqi.com， the SNS run by ex-Yahoo China CEO and ex-Hexun CEO， partnered with Google to release the first real Open Social platform in China. Open platform is not a new idea for China’s SNS any more， will Open Social platform bring advantages to Yiqi？
现在互联网最火的SNS游戏是什么--朋友买卖（Friends for Sale），现在连新浪和网易也把这个运用加入到他们的博客和空间中。朋友买卖和抢车位都是最先开始于开心网，开心网凭借这两个运用，吸引了大量的用户。紧接着这两个运用迅速被海内、校内等网站模仿过去。全国网民开始为这两个游戏而疯狂。两门户网站新浪、网易也想通过这两个受欢迎的运用建立他们的社交网络。
作为国内的社交网站的大战，51.com也在八月份开放了运用开发平台。开始有些运用出现在51.com的平台上，也包括朋友买卖，和校内一样，51.com同样允许开发者在其所开发的运用中加入Google的广告。
在同一时间，51.com也上线了新的个人主页功能，这个主页看起来和Facebook的主页差不多，同时也和Myspace的主页差不多。
一起网（yiqi.com），(前雅虎CEO和前和讯CEO经营)，和GOOGLE达成了合作，成为第一个真正在中国开发社交平台（first real Open Social platform） 的。开发平台在中国社交网络已经不再是新的想法的了，一起网的（与Google的）Open Social platform 会不会成为一个领先的优势呢？
翻译仅供参考！