[原创]Facebook上社交购物:What would you buy?

Facebook一直在尝试新的网络广告形式。之前的Beacon Project(灯塔计划),因为涉及到用户的隐私问题而受到很多用户的反对。(不过个人觉得这个广告的最初的想法是很正确的--借助朋友来营销)。
现在我们不讨论这个Beacon Project,而是来讨论下这新的应用:What would you buy?(如果是你,你会买那个?)
看官方的介绍
“When you shop in the real world, you bring your friends along to get their advice, right?”
当你在真实的世界买东西的时候,你会让你朋友给你意见,对吧?
Create Fun Polls (创造这个好玩的投票吧)
Ask your friends a question and give them products to vote on. You can really ask anything, from "Should I try wide leg jeans or stick to skinny?" to "What movie should we watch tonight?"
向你朋友提出任何问题,把产品给他们看(如图演示),让你的朋友来帮你投票选择(让朋友来给你意见。)
Use Products from Any Website(产品可以来自任何网站)
The people who made this application work for Smarter.com, one of the best comparison shopping sites, so it's super easy to search for products. Plus, you can compare prices, get coupon codes and read reviews at Smarter.com by just clicking on the product link. We try to have everything, but the internet gets bigger every day. So if we don't have something on our site, you can add a product from any website (Etsy, eBay, anywhere!) with a simple form.
Keep Your Profile Wishlist Private(个人主页上设置)
We understand that it can be kind of weird to put your wishlist out there on your profile for everyone from your boss to your best friend to see. Once you add the application, you can click on the Settings, click on the Profile tab and use the Privacy drop-down to customize who you want to be able to see your What would you buy? Profile Box.
(此段讲的是)添加这个应用后,在个人信息页面上,你可以设置谁能见到你的这个“What would you buy”投票。
这个“What would you buy”可以说是【投票】应用的另一种变相广告形式。允许用户添加来自网络上面商家的产品,并提供给用户优惠卷的形式促进用户去使用。
就像官方介绍的一样“当你在真实的世界买东西的时候,你会让你朋友给你意见,对吧?”,我们进行购物很多情况下,都会征求朋友的意见(也有例外的),朋友的意见(特别买过该产品的)对我们来说很重要。Facebook一直在努力打破传统广告冷冰冰的产品介绍,而加入一种朋友间的互相推荐,让广告不仅仅成为一种广告,而是一种让人愉快的。
之前就有人指出SNS的【投票】应用,可以加入商业的元素,但是国内的SNS网站基本还是维持原状,并没有去考虑新的“变相”应用。创造者总是让人记住,可惜国内SNS好像已经失去了创造能力了,哎~可叹~好像都等着老爸Facebook(在此且称老爸)想出好的盈利方式,这些“儿子们”赶紧模仿上。
添加这个应用吧:http://www.facebook.com/apps/application.php?id=57611970242.
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