网络广告人社区·网络广告/互动广告

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戛纳互动获奖作品NIKEiD - IF YO / 分类：日化用品类 / 08-22

CF, describing an escort who is a boy in runner's juvenile mind, runs through blogs boldly. We called this new physical experience as "Blog CF". Many bloggers who sympathized with a boy s

2008canneslions互动类铜狮作品 / 分类：金融服务类 / 08-22

The Idea
On the company’s website, jobsintown.de offers their users a special screensaver for download and installation on their computer. What looks like the beloved screensaver ?Flurry“ at fi

08戛纳广告节互动广告类铜狮奖WO / 分类：食品饮料类 / 08-19

产品是：HOT PEPPER SNACKS （热辣小吃）

STRATEGY：　
We focused our campaign on mobile phones—the center of life of young Japanese—by producing a war game pitting Tyrant Habanero's Imperial Army

08戛纳广告节互动广告类铜狮奖AX / 分类：日化用品类 / 08-18

Synopsis:The contents/service was created for a campaign to encourage our targets' steady use of AXE in the morning. One can get a wake-up call by setting the time, entering their mobile ph

08戛纳广告节互动广告类铜狮奖SH / 分类：金融服务类 / 08-11

Synopsis:SHEN International Advertising is a fictitious Chinese advertising agency which sells well-known ad campaigns and adapts them to the new client's brand. Work examples like popular print

戛纳广告节互动类铜狮 FINGERPRI / 分类：IT产品类 / 08-10

Synopsis:Though widespread discussions in the press, most users don't realise what kind of data and to which extent they leave behind when surfing the Web. A special program visualises the digi

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网络营销案例

08网络大赛铜奖《NISSAN LIVINA“

【活动概述】 “Dr. mmm实验室”的活动，透过一个不寻常的发明故事与极富巧思的剧情设计，扭转网友对一般新车上市的刻板印象。活动以一个热衷三合一发明的疯狂发明家“mmm博士”，苦思研发三合一梦幻车种；及俏丽

[独家]08网络大赛铜奖《Coca-Col

在Coke Zero上市强力宣传之后，消费者对于“0热量”的特点记忆深刻，但对于产品口味仍存有疑虑，因此在第二波的活动中，Zero需在已经成功建立的印象之上，再加强对于口味上面的说服，强调Zero不但零负担，而且口感

[独家]可口可乐火炬在线传递营销

“可口可乐”运用年轻人惯用的管道：网路，建立与消费者互动沟通的平台“iCoke”，整合策略联盟伙伴, 以丰富多元化连结年轻消费群生活型态的激情点(passion points) 的服务内容(Contents)，提供年轻族群独特的新鲜互

雀巢《KIT KAT》互动营销案例

In a first for Nestle, a new Kit Kat product variant is being launched entirely online. JWT and RMG Connect Sydney have created the digital launch for the new Kit Kat Cookies and Cream.

雀巢（

【08oneshow】Nike + Miles

Challenge：
Increase awareness and number of registered Nike+ users. Strengthen Nike position as runners brand.Solution：　　We gave birth to Miles an unheard-of， three-dimensional widget， ac

NIKEID营销活动

很棒的一个互动案例！改学习学习！

08戛纳广告节互动广告类铜狮奖AX